Men’s Sleepwear
Croft & Barrow, Sonoma, Apt 9
The Croft & Barrow customer is the classic older man, looking for great basics at a great value
The Sonoma customer is younger, more trendy but likes to keep it casual. Cotton based fabrics and athleisure are his go-tos.
The Apt. 9 customer is modern, loves items that have performance qualities, and fabrics that look and feel great.
New Product Proposal:
FATHER’S DAY PJ SET FOR THE MILLENNIAL DAD
There is an opportunity to offer gift sets that appeal to younger generations. In addition to capitalizing on trendy sayings and instagram-able matching sets, incorporating pets into our understanding of the family unit is going to become necessary as these younger consumers opt for fur-babies instead of human children.